Trafficmaster, a company specializing in intelligent vehicle services through its wholly owned subsidiaries – U.S.-based Teletrac Inc. and Trafficmaster Plc in the United Kingdom – announcedthat its smartphone application International Rescue, the first ever international mobile phone travel emergency and concierge service is now available on the iTunes store.

International Rescue is a smartphone application within the Trafficmaster Companion suite of travel services and this service is said to offer round the clock travel experts who are on hand to help its users in any emergency. Here, teams of experts in the UK and located in over 40 countries from Belgium to Brazil are on hand to help users in an emergency.

“Following on from launching International Rescue on Blackberry, Symbian (News - Alert) and Windows based mobile phones; we are delighted to now be able to offer this on the iPhone. It is a fantastic service that offers peace of mind, security and local knowledge to all travelers, whether you are a business man, a family on holiday or a student on a gap year,” said Tony Eales, CEO of Trafficmaster.

International Rescue allows travelers to get connected to Trafficmaster personal assistants (PAs) in the United Kingdom at the press of a button. The PAs have exclusive access to in-country local teams and can provide a liaison between the user, British embassies, the police, border controls and emergency services such as ambulance, fire, mountain rescue and coast guard.

Moreover, the PAs also is said to offer concierge services so they can help you find a restaurant, hotel or your nearest chemist or cash machine.

Added to this, the company also assures that its International Rescue confidentially stores all of the personal information such as next of kin, passport number, blood group, allergies, current medication and insurance details. This information is only used on emergency.

The International Rescue application can be downloaded at just £20 a month or £65 for an annual subscription.