Reaxion has introduced its new multi-platform Mobile Application Suite which is a set of services suitable for brand owners, agencies, publishers and developers. 

The company expects to create branded mobile applications with end-to-end support through its full suite of services including creative concept and design, marketing and lifecycle management. 

Reaxion officials said that there are three ways in which companies can engage with its Mobile Application Suite; by building a new branded application, by sponsoring a mobile application or by porting an existing application across multiple platforms for increasing their presence with mobile consumers.

The multi-platform capabilities offered by Reaxion through its BRAVA development platform offers a one code base which is suitable for J2ME, BREW, iPhone, Windows Mobile, BlackBerry (News - Alert), Android, Symbian and PalmOS.

BRAVA development platform allows cost effective mobile content development and porting. Development is done in J2ME and is converted to other types of mobile platforms. This toolset enables Reaxion to focus its development efforts on maximizing the contents feature set instead of focusing on porting code from one development language to another.

The company has been building, refining and utilizing BRAVA on more than 50 completed mobile development projects for the past five years.

“There are tremendous opportunities to promote brands through mobile applications outside the iPhone (News - Alert) market,” Colin Prior, CEO of Reaxion, said. “Reaxion has the experience and expertise to help brands, publishers and developers reach the entire mobile audience with engaging, effective, mobile applications.”

In addition to the development in the mobile application space, Reaxion also has experience in the fields of distribution services, mobile marketing, measurement and product lifecycle management. The company enables brands, agencies, publishers and developers to reach a wider segment of the mobile consumer market.

Reaxion’s creative services provide full-scale mobile development. Customers will be able to maximize their reach with the BRAVA multi platform development approach. Also the company offers marketing supports service with innovative tactics and industry know-how making it an ideal partner to market a customer’s mobile initiative.