Looking to improve its newspaper classifieds mobility solution, Cellit has launched Cellit Classifieds 2.0. This new version offers features such as streaming video support and a suite of custom-branded iPhone and Android (News - Alert) applications.

To succeed in Internet campaigns, small businesses need custom made solutions which are affordable and effective. Cellit provides various forms of text message campaign management which the companies can use to drive their sales online.

According to a press release, Cellit Classifieds offers various features such as text-for-information systems, photo delivery, and custom-branded mobile web sites. Publishers have created multiple additional revenue streams, which include “pay per lead” systems and up-selling mobile placement. Cellit Classifieds makes use of a content management system for mobile interaction. This enables the readers to “text in” to receive additional information on products or services listed in the classifieds section in the newspapers and magazines.

“Now, each listing in Cellit Classifieds can contain a video clip, which can be streamed to the user’s handset, in the best format for the specific phone and carrier,” added Meredith Krantz, manager of Cellit Classifieds sales, in the release. “Additionally, as iPhone (News - Alert) and Android interest continues to grow, we are thrilled to provide our publishers their own fully-branded phone applications to distribute through the Apple App Store and Google (News - Alert) Market.”

Users can now browse and search all listings from their phone with Cellit’s custom-branded mobile web (“WAP”) sites. Apart from requesting additional information, which is delivered via email or fax, the users can also use maps and driving directions. The company also offers streaming video and a suite of custom-branded iPhone and Google Android applications as part of Cellit Classifieds.

Recently, TeleCommunication Systems, a provider of wireless communications technology, announced that, as part of its Mobile-Originated to HTTP patent portfolio licensing program, it has reached an agreement with Cellit with respect to TCS's US patents by which Cellit can use its current system to provide messaging services to its customers. The terms of the agreement are confidential.