As the market is invaded by phones that can do lot more than just talking, there are not many takers for the traditional phones that satisfied only users basic needs. The J.D. Power and Associates 2009 Wireless Consumer Smartphone Customer Satisfaction Study-Volume 2, throws light on this fact and examines why smart phones will rule the roost in the coming years.

 

While the study recorded an increased amount of satisfaction among the smart phone users - 14 index points - there was a decline in the level of satisfaction among the users of traditional phones. Smar tphones also scored well with business users as their rate of satisfaction has increased by 43 index points from 2008.

 

The study measures customer satisfaction with traditional wireless handsets and smartphones across several key factors. These factors included operation ay 30 percent; physical design at 30 percent; features at 20 and battery function at 20 percent. For consumer smar tphones, key factors are ease of operation at 30 percent; operating system at 22 percent; features at 21 percent; physical design at18 percent and battery function at 9 percent.

 

 “It is important, that manufacturers meet the expectations of those taking advantage of such offers by ensuring the features are intuitive and ultimately rewarding to them in the long run,” Kirk Parsons (News - Alert), senior director of wireless services at J.D. Power and Associates, said in a statement. “Providing an easy-to-use, yet powerful operating system with the ability to customize applications to suit owners' individual needs is essential to providing a high-quality wireless experience.”

 

The study also discovered that as smart phones become more affordable the level of satisfaction derived was also increasing. This has forced the wireless carriers deep discounts on traditional handsets, with 43 percent of traditional mobile phone owners, on average, reporting they received their handset free of charge, claims the study.

 

Recently, the company ranked Verizon Business as the top performer in overall satisfaction in the Large Enterprise segment in its 2009 Major Provider Business Telecommunications Study-Data Services. Verizon Business (News - Alert) scored the highest in four out of six key performance factors used by J.D. Power and Associates to measure customer satisfaction in the Large Enterprise segment.