The recent deal with rich media mobile advertising network Greystripe, allows the digital marketing solutions company Tribal Fusion to provide new rich media mobile advertising for brand marketers.

 

The fully integrated, full screen interstitial ads will help marketers easily and effectively reach the large population of Apple iPhone (News - Alert) and iPod Touch users across the globe. This alliance enables Tribal Fusion's mobile ads to reach these high-value consumers through key ad placements in games and applications available through Apple's (News - Alert) App Store.

 

Toby Gabriner, president of Tribal Fusion, said that rich media and highly engaging content will ultimately rule the mobile. Tribal Fusion recognizes this and has therefore decided to partner with Greystripe to reach iPhone and iPod Touch users.

 

"Tribal Fusion Mobile offers the right balance of innovation, depth of service, and broad international coverage to help our clients create the most effective campaigns possible for this valuable consumer base," Gabriner said.

 

The ads have a very high impact on the users, company officials said. They will pop on the screen when an Apple iPhone or iPod Touch user select a game or application, before the expected content is displayed.

 

Additionally, the ads include appropriately-placed pause prompts to guarantee recognition, even if users decide to skip the ad. The company claims these ads increase user engagement and have generated up to a 4 percent click-through rate in past campaigns.

 

Greystrip and Tribal Fusion are providing a seamless mobile brand advertising solution that is 100 percent integrated with Tribal client's online media purchase, Michael Chang (News - Alert), CEO of Greystripe, said. He expects this partnership will help them achieve their goal of offering mobile engagement to the largest national brands.

 

Mobile users get a lot of information on their mobile devices, and advertisers must search for ways to reach this valuable audience, Elliot Benn, sales executive for Tribal Fusion Mobile, said.

 

Their company understands that its important for their clients to easily integrate mobile advertising into their existing marketing strategies and are making it possible with this new deal.

 

“We’ve made it possible for advertisers to use standard banner ads and turn them into dynamic iPhone ads that incorporate the same metrics and tracking,” Benn said.