Strategy Analytics, Inc.’s recent market research report titled “Retaining and Attracting New Customers: Profiling the Apple iPhone (News - Alert) User” finds that iPhone owners are not at all happy with the use-time between each battery recharge, and are also demanding more features.

A previous Strategy Analytics (News - Alert) HCT service report, “Cell Phone Energy Gap: Desperately Seeking Solutions,” claimed that though mobile handset battery and recharge technology is improving with each new iteration, it is still unable to keep pace with the increasing computing demands that feature rich interactive graphic content, Internet surfing, downloading and social networking require.

One of the prime reasons for increased spurts in battery budget is the growing demand of Smartphones -- and evidence of this growing trend can be read in another report. The HCT report indicated that rate at which individual and combined component power consumption had decreased and battery chemical composition had improved was only 4 percent over the last three years, and that simply will not be enough to fuel and maintain the battery consumption rate that is expected to increase by 30 percent in 2014 as compared with 9 percent in 2008.

Since power back up is directly proportional to expenses accrued, the gaps in how much is required versus what actually is available will subject consumers to increased fiscal pressure due to more frequent recharge requirements. One envisages a farcical parody-like scenario where consumers owning so called mobile handsets will get so fed up with the shortened recharge frequency that they may very well keep the power charger constantly connected to the device and to the mains current supply, and hence become immobile device owners.

The report said battery technologies that include Silver Zinc and Hydrogen Fuel Cell solutions are most likely to replace the existing Lithium Ion solution in the future, and combined with ultra capacity capacitors that help speed charging may contribute to reducing recharge frequency in the foreseeable future till 2015.

The Strategy Analytics’ end user survey found that the typical iPhone owner is aged between 25 and 44, has a household income of over $50,000 and is usually employed full time. iPhone owners exhibit high brand loyalty - over 80 percent of iPhone owners also own an iPod. iPhone owners use more features on a regular basis than non-iPhone owners, with more than 66 percent browsing the web and sending personal emails on a daily basis.

“iPhone owners use more features on a regular basis than non-iPhone owners, with two-thirds browsing the web and sending personal emails daily—features which will considerably drain battery life,” said Paul Brown, author of the report and senior user experience analyst for wireless device consumer behaviour at Strategy Analytics, in a release.

The research firm claims that it iPhone report defines who owns an Apple (News - Alert) iPhone, which features and services owners use and want, what the greatest areas of dissatisfaction are, and what existing iPhone owners will be looking for when they come to purchase their next device.

 “Given the importance placed on features and style by existing iPhone owners, it is important for Apple to continue to provide innovative, compelling devices, while recognizing the need for improved battery strength,” said Kevin Nolan, vice president at Strategy Analytics.

Among Smartphones, the iPhone is the most popular because it reportedly has captured nearly 50 percent of the U.S. and Canadian Smartphone market, and 33 percent of global Smartphone market. 

So popular are any models of the iPhone that CashforiPhones reportedly announced it is willing to cough up nearly $300 for each used 2G and, or 3G iPhone provided the phones are not be broken in any way, and this possibly includes no cracks on the casing and definitely no cracks or liquid spread on the touchscreen interface. If the phones are abused, inadvertently or otherwise, then the premium drops according to damages incurred. The company even provides the pre-paid, insured shipping box and packing materials, once the seller receives a quote at the company’s dedicated Web site, he or she can receive a check or even an instant PayPal deposit.

The research firm reportedly announced that two new mobile handset charging technologies - wireless charging and super capacitors – when working as an integrated solution will significantly stretch the time between battery recharging and will penetrate more than 22 percent of handset sales by 2014.

Until this new combo technology is available, there is another reported method of keeping the iPhone’s features up and running even if the battery charge is over and cannot be immediately recharged. iPowerRush has reportedly recommended that by using its device, also called iPowerRush, iPhone and iPod consumers can stay connected to mobile networks and the Internet since the device uses six triple A batteries and powers up and starts recharging the Apple devices instantly on connection via a compatible 30 pin connector. It has a built-in emergency back-up design feature that uses power even if only 4 triple A batteries are charged in case an ultra emergency call has to be made.

The iPowerRush reportedly delivers one of the following combinations: four hours of talk time, 120 hours of standby time, three hours of Internet use, three and a half hours of video playback, or 14 hours of audio playback. The company strongly recommends not mixing old and new batteries to prevent stray accident chances such as possible explosions, and says that either six new or six equally recharged batteries provides the best results.