PipelineDeals, which calls itself "the simple CRM software company," has launched the iPhone (News - Alert) Edition.

 

"PipelineDeals saw an opportunity to bring together our existing hosted sales product and the growing usage of the iPhone for business," says company co-founder Nick Bertolino.

 

The product lets sales people "keep track of their daily agenda, business contacts, business prospects, to dos and action items," company officials say, adding that "sales people can review deal notes and history from the road eliminating the need to lug around their laptop, or even worse, paper."

 

The iPhone Edition is the first of several mobile CRM products for PipelineDeals, the next being the Blackberry.

 

In June, PipelineDeals announced new lead capability.

 

The product "converts the money spent on trade shows and other lead generation activities into revenue through efficient use of sales team's time and energy," company officials said at the time.

 

"We want to put sales people on the phones and in their cars actually selling not wondering which lead to pursue," said PipelineDeals Co-Founder J.P. Werlin.

 

The new lead capability lets sales teams evaluate, contact and organize sales leads. Described by company officials as a "simple and intuitive" lead management product, it "enables sales teams to identify opportunities that are more likely to become paying customers."

 

The software is "intuitive and allows for easy connection from a trade show lead all the way through to a closed deal.", said George Chandler, President and CEO of The Shearwater Group and PipelineDeals customer.

 

With the launch of the PipelineDeals lead management product, sales teams have "the ability evaluate sales prospects by working with contact information, the source of the lead and the cost of the lead," since lead management is integrated into PipelineDeals and "qualified leads will flow right into the sales process."

 

Delivered as a Software as a Service product, PipelineDeals is used by sales teams in 32 countries around the world.

 

Last December, PipelineDeals was selected by Concentra Health Services to provide CRM and sales tracking software for its sales and account management personnel.