AdMob (News - Alert) today released a new report underlining the rapid expansion of global smartphone usage. The August 2008 AdMob Mobile Metrics Report discusses the long-awaited debut of new smartphones in the coming months, including the first of Google’s Android phones, the RIM Bold and the Nokia (News - Alert) N96. AdMob believes the release of these innovative devices strongly suggests that the smartphone market will continue to grow throughout the year.

 

According to the AdMob report, the Apple iPhone ended August with more than 2.9 million requests per day, making it the fastest growing device in the world last month.

 

It was also revealed that worldwide smartphones accounted for 25.8 percent of traffic in August, up 3.4 percent since May 2008. The top five smartphones in the U.S. – the BlackBerry Pearl, Palm Centro, BlackBerry Curve, Apple iPhone, and Samsung (News - Alert) Instinct – created 12.9 percent of all U.S. traffic in August, a 2.4 percent increase over July.

 

Nokia maintained 62.4 percent of worldwide smartphone traffic in August, with more than 50 percent in every region except North America. However, Nokia does not have a top 20 ranked smartphone in the U.S.

 

The report highlights RIM as being in second place worldwide, with 10.8 percent of smartphone traffic with the large majority of that coming from North America. In the U.S., RIM is a top contender with 31.2 percent of smartphone traffic and it manufactures three of the top 10 devices.

 

Sharing a large amount of overall mobile traffic are Motorola (News - Alert) and SonyEriccson, but

neither has a smartphone ranked in the top 20 worldwide.

 

Smartphones continue to increase marketshare in the U.S., accounting for 23.7 percent of traffic in August, up 3.5 percent since May 2008.

 

The full August 2008 report with additional details and all previous reports are available for free download at: www.admob.com/metrics.

 

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics (News - Alert) Report aggregates this data to provide insights into major trends in the mobile ecosystem. AdMob classifies a device as a smartphone when it has an identifiable operating system and continually updates the list as new phones with advanced functionality enter the market.

 

Claiming to be the world's largest and highest quality mobile advertising marketplace, AdMob serves more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.