Despite a slower economy and a series of problems with its widely hyped third-generation iPhone, Apple (
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“Summer vacations, economic woes, rising oil prices and a generally growing uncertainty about the health of the economy seem to have virtually no effect on Apple yet,” Gruener writes. “As we approach the end of Apple’s fourth quarter and fiscal year (September 30), analysts are predicting record Mac and iPhone sales that significantly exceed previous Wall Street estimates. The current consensus is that Apple could sell 5 million iPhone 3Gs and 3 million Macs marks during the quarter.”
An online news source for technology consumers reported last week that an Apple Inc. firmware update that’s designed to fix connection problems for the new iPhone isn’t working as planned.
“The glitches were reportedly related to a chip inside Apple’s music-playing cell phone,” LeClaire writes. “BusinessWeek reported last week that Apple was working on a remedy through a software upgrade.”
Yet
Apple chief Steve Jobs reportedly has admitted that his company took on too much when it launched dozens of applications for the iPhone 2.0 simultaneously last month, saying in particular that the introduction of a new auto-syncing service was “not up to Apple’s standards.”
“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs said, according to the magazine. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”
According to Apple’s blog, the transition from .Mac to MobileMe presented unanticipated problems, leaving iPhone and iTouch users without a service and leading the company to offer an extension.
“We will be extending subscriptions by 30 days to customers free of charge to express our appreciation for their patience during the transition period,” Apple posted on its blog.
MobileMe is one of the dozens of new applications for the much-hyped iPhone that are designed, essentially, to turn the mobile device into the only piece of telecom equipment a human will need to get through the day.
But until the most recent firmware problem is resolved, many iPhone users apparently won’t get through an hour.
According to LeClaire, Apple declined to offer details about its iPhone 2.0.1 update, other than saying it included “bug fixes.”
“However, comments in Apple’s support forum say plenty about the latest attempt to rectify poor user experiences,” LeClaire writes. “In fact, the update seems to be causing new issues, apparently interfering with the GPS function, among others.”
Yet, thanks to incredibly strong branding and marketing strategies, including “unique vertical product integration,” Apple has settled into what Gruener calls “a very comfortable and profitable position.”
The writer speculates on reasons for the computer giant’s successes, including the Intel (
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which says that of 1,200 participants, 84 percent full-time four-year undergraduates in the United States are planning to buy a laptop in the next 12 months. Of those, 43 percent are looking at a Mac, with 22 percent eyeing a Dell (
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“Three years ago, 46 percent planned on buying Dell laptop and only 17 percent a Mac,” Gruener writes.
Michael Dinan is a contributing editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Michael’s articles, please visit his columnist page.
Edited by
Michael Dinan