AT&T (News
- Alert) has added more than 300,000 menus to its latest YP app, part of the YPmobile suite of products developed by AT&T Interactive.
At AT&T Interactive, the company knows that the quest for food is different for different people. The company also knows that for many users, scanning the menu may be more important than wading through reviews, and for others, browsing coupons and discounts or only considering places that are kid-friendly are critical in making a decision, the company stated in a press release.
“AT&T Interactive believes the mobile local search experience needs to extend beyond providing users with a list of business names, addresses and phone numbers. The exciting opportunity in front of us is to continue building apps that actively facilitate decision-making," said David Williams, vice-president of product management at AT&T Interactive. "Consumers need to be able to quickly choose a merchant based on what's most important to them, connect by phone, online or in person and transact.”
The users now have the ability to browse thousands of coupons and discounts and save them to "My Stuff"; the YP(SM) app alerts users automatically before they expire. Also, the popular gas prices feature offers a unique and convenient view of the nearest and cheapest gas options.
The company also offers a quick ratings feature that makes it easy to add and check other users' opinion about a restaurant without having to read through full reviews.
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Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.Edited by
Tammy Wolf