OnlyFactoryDirect.com, an on-line resource providing audio equipment at factory direct prices, announced the addition of new HM21 2.1 Portable Speaker System from HiHits, provider of "i" specific and smart devices specific speakers for the hugely popular Kindle Fire and iPhone (News - Alert) devices. The consumer electronic market has been witnessing a rapidly expanding customer base of Amazon's Kindle Fire and the iPhone device users.

In the holiday season alone, Amazon saw an astronomical rise in the sale of Kindle devices while a report from Yahoo has revealed that the iPhone was the most searched device in 2011. Yahoo indicates that the iPhone's popularity is based on the expanding service carriers, a variety of features of the iPhone as well as its latest personal assistant feature called the "Siri," and the unfortunate and untimely demise of Steve Jobs.

HiHits is a developer of portable speakers which are used specifically for smart devices such as Android (News - Alert) and the Kindle Fire as well as iOS devices. The new line of speakers of the HM21 2.1 systems, come in a portable and compact design and feature rechargeable lithium-ion batteries. The HM21 2.1 system comes in sapphire blue, red, and black.  

The rising popularity of smart devices is impacting the buyer’s trends all across the consumer electronic industry. New and advanced capabilities such as GPS navigation while bringing down the need for additional devices for navigation have instead given way to the need for accessories such as headphone and Bluetooth enabled devices. And although digital devices are common these days, a majority of the audio components are based on analog signals which have effectively increased the gap between legacy audio equipment and devices offering digital audio.

Mike Lewis, owner of OnlyFactoryDirect.com, said, "Our company model is based in great customer service, but you can have the best customer service in the world and it won’t matter if you are not offering what people need or want. In the competitive on-line market place, it is important you are staying relevant, that is why we are excited to add the new HiHits portable line of speakers.”