With the countdown for the New Year officially underway and celebrations imminent, Innocorp Ltd, a provider of hands-on health awareness and prevention tools and campaigns, has come up with new iPhone (News - Alert) app called intoxicheck that aims to prevent the tragedies that result from drunk driving.

According to Innocorp, its new iPhone app leads users through a simple set of before and after reaction, judgment and memory challenges so drivers can clearly see how impaired they are before they drive.

The users can conveniently access this smartphone application via their iPhone anywhere, anytime.

From 1986 to 2002, 410 pedestrians were killed on New Year's Day. Fifty-eight percent of those killed had high blood-alcohol concentrations, to say nothing of passengers and motorists killed by drinking and driving.

The company explained that the new iPhone app is research-based and makes a comparative analysis of a series of challenges users take while sober to results they get after drinking. With intoxicheck, there will be no need to count drinks, or guess alcohol content in each drink. intoxicheck results may prove valuable in helping users make better choices, and avoid drinking and driving, based on real impairment level.

“By taking a series of reaction, judgment and memory challenges before drinking, you establish a baseline of sober performance that you can compare to your performance on those same challenges after drinking. In field tests of intoxicheck under controlled conditions, the new iPhone app provided a reasonably accurate assessment of a person's impairment level,” Deb Kusmec of Innocorp, Ltd commented.

“New Years Day celebrations are just a few days away. This can mean big trouble for some people,” she added. “Many people who drink tend to underestimate their impairment level. We hope people use our new iPhone app, intoxicheck, and use a designated driver or take a taxi to avoid being arrested for drinking and driving.”

In business since 1996, Innocorp has created many hands-on health awareness and prevention tools and campaigns. Fatal Vision impairment simulation goggles were their first hands-on tool to give people a realistic view of impairment while sober. Thousands of law enforcement agencies, military safety personnel, highway safety agencies, schools and universities around the world use Fatal Vision as part of their drinking and driving awareness and prevention programs.