Online video editing software maker Animoto has unveiled an interesting app for iPhone (News - Alert), making it easier for people to turn their own pictures into personal video slideshows adding them with music and text of their choice.

Once you create a slideshow, you can share them with family and friends whenever you like, because the personal video is easy to share via email, text, Facebook (News - Alert) and Twitter or to save on the iPhone's camera roll.

The app maker says it is a technological breakthrough, because now if you have iPhone it is something like having a professional video editor in your pocket.

"Now consumers can create and share stunning videos of everyday occasions as fast and easy as sending an email or text, all while they are on the go," said Brad Jefferson, CEO and co-founder of Animoto.

Once you download the app, you need to line up the images from your camera roll for making use of. You can then personalize them by adding text from a collection of video styles, including two holiday-specific styles, and pick the perfect music track from a library spanning several genres.

For 30-second videos (of up to 12 photos), the service is free. But users need to shell out little money for making longer video clips.

Animoto’s app comes barely days after video editing startup Magisto announced its plans to release a competing app in the coming weeks. That app is also reminiscent of Magisto’s web-based video creation service.

With the tremendous explosion of camera phones, more photos than ever are being captured by consumers everywhere while on the go.  In 2012, eMarketer (News - Alert) predicts that 54.6 million people will view video on their mobile devices.

The app includes the ability to preview and share videos via text message. In addition, consumers can see all of their videos within the app, as well as on Animoto’s website.

New York City-based Animoto uses Cinematic Artificial Intelligence technology that thinks like an actual director and editor, using the same sophisticated post-production skills and techniques that are used in television and film.