Turner Sports, a division of Turner Broadcasting (News - Alert) System, Inc. and a company focused on sports broadcasting, in association with the NCAA, launched NCAA Sports, a new iPhone app. Apart from this, Turner-hosted NCAA.com is also unveiling a new mobile website for touchscreen phones.

“With the launch of the NCAA Sports iPhone (News - Alert) app and the new NCAA.com mobile website, we’re giving college sports fans greater access to NCAA championship and regular season content than ever before,” Mark Johnson, vice-president of Turner Sports’ NCAA Digital group said in a press release.

Johnson also indicated that college sports content is underserved in the mobile space right now and the company is excited to offer fans mobile products that are 100 percent dedicated to college sports.

The new iPhone app is said to offer in-depth regular season coverage of college football and basketball, as well as NCAA championship coverage of all NCAA sports. NCAA Sports said its fans can now get exclusive live video streaming of more than 60 NCAA championship events including Division II football, Divisions II and III wrestling, Divisions I, II and III field hockey, Divisions II and III men’s and women’s soccer, and Divisions II and III women’s volleyball.

For fans on the go, NCAA Sports provides college sports news and scores throughout the year, with live and on-demand video coverage of NCAA championships. Users also will be able to check into games virtually and chat with friends via Facebook and Twitter (News - Alert). NCAA Sports is available for free from the App Store on iPhone and iPod Touch.

"NCAA Sports is the next step in providing fans with more convenient digital access to many NCAA championships. We've seen the success with March Madness on Demand and other NCAA.com initiatives over the years and are excited to launch these new features for fans of our other NCAA championships,” Greg Shaheen, NCAA interim executive vice president for championships and alliances said in a statement.

 “The NCAA Sports mobile app will provide live game streaming, interactive opportunities and access to more championship information. This new mobile capability also will broaden the NCAA audience and overall reach with messaging whether fans are at the championship or viewing from another location,” Shaheen added.