Who didn’t have a parent who was fond of sputtering the old axiom “Good things come to those who wait,” usually in an effort to stave off some kind of demand for something unattainable? It seems most of us did, and we appear to have taken that notion to heart. What else would explain our willingness to subject ourselves to waiting in endless lines every time Apple introduces a new iteration of its products to market?

The creative talent behind the marketing of Samsung’s (News - Alert) Galaxy S II clearly had a different breed of parents—or they had the same kind of parents and are making fun of their logic with their new commercial for the Galaxy S II.

As this recent PC magazine article points out, the new Samsung Galaxy S II advertisement “pokes fun at Apple fans who wait in lines for days to get their hands on a ‘magical’ iPhone (News - Alert).”  In doing so, it gets across a number of good points about the Galaxy S II’s inferred superiority, points that are likely to resonate with the target audience that is clearly the early twenty-something crowd.

The commercial, which airs in longer and shorter versions, shows a winding line of young folks waiting to get into Apple (News - Alert) stores to purchase the newest version of the iPhone. As they wait, they banter about how the wait is like “an event” for them that they will “remember for the rest of their lives.” Instantly, they spy someone who is carrying a Samsung Galaxy S II briskly walking past the outside of the roped-in waiting line to which they are confined, and the phone catches their eye. They get the equally young and passerby to let them examine the phone, which they notice has some features that make them rethink their enthusiasm for waiting to get the iPhone.

The set up is great as it allows a number of different “line waiters” to voice their sudden reconsideration of the iPhone choice. For one iPhone line waiter, the lament is the fact that no one will know he upgraded because there is no physical difference in the new version. For another, it’s an inference to a bad review about the new phone’s battery life and for another it’s the fact that the latest iPhone lacks 4G. Even the screen size now appears puny in comparison to the Samsung Galaxy S II, and they wow over the lightness of the competing phone.

To add insult to all of the “revelations” the line waiters are experiencing, the owners of the Samsung Galaxy S II are portrayed as happy-go-lucky, care-free and running off to make better use of their time as they exclaim that the phone is “amazing.” The slogan is “The next big thing is already here.” In other words, good things come to those who don’t wait. Sorry, Mom.