December 21, 2012

Zodervan Releases 'The Purpose Driven Life' 10th Anniversary App for New Generation of Truth-Seekers

For nearly a decade, Rick Warren's "The Purpose Driven Life: What On Earth Am I Here For?" ruled the New York Times’ bestseller list.

Ahead of Christmas, the publisher, Zonderven, has come up with a digitized version of the book so that new generation of Christian readers are able to make his/her study on the human’s spiritual journey on the go.

In an effort to offer an interactive user experience to these young readers, Zondervan has released an iOS app for the 10th anniversary version of the devotional book, designed to be read as a daily inspiration.

"There is an entire generation who was too young to read “The Purpose Driven Life” 10 years ago, but is now asking the critical question, ‘What on earth am I here for?’ This anniversary edition represents a new approach for a new generation incorporating a new understanding of barriers that keep people from finding their purpose, based on thousands of readers' “letters I have received,” said the author of the book and pastor of Saddleback Church in Lake Forest Warren.

In a recent statement, Zondervan said the new app includes the entire content of the book.  Through 42 built-in videos, the author shares insights into each chapter, and allows individuals to create notes to use in small group settings or for personal study.

According to the publisher, "The Purpose Driven Life: What On Earth Am I Here For?" 10th anniversary edition is intended for a new generation. Released in November, the new version of the book includes two additional chapters addressing the issues of "The Envy Trap" and "The People-Pleaser Trap," taking the book from a 40-day to a six-week individual or small group study.

VP of Zondervan Trade Books Tracy Danz   suggested that the “The 'Purpose Driven Life' can be an ideal Christmas gift for a young adult, keen on discovering the answer to life's most important question: What on earth am I here for?”  

“The 'Purpose Driven Life' app allows for simple and efficient portability perfect for on-the-go reading. What better gift to give this Christmas than one that will help an individual start a journey of discovering the answer to life's most important question: What on earth am I here for?” Danz commented in a statement.

The "Purpose Driven Life" program can be purchased in the iTunes App Store for $9.99 and a single purchase supports iPhone (News - Alert), iPod Touch and iPad versions. iCloud keeps all devices in sync, including bookmarks and notes.

Over the last 10 years, more than 32 million copies of "The Purpose Driven Life" were sold worldwide in 50 languages.

A few months ago, Zonderkidz announced the release of Beginner's Bible App, which was available in the Apple (News - Alert) store. The app is based on The Beginner's Bible, the bestselling storybook Bible of all time, having sold over six million copies since its release in 1989.

Complete with stories, coloring pages, games and audio, children six and under can enjoy their favorite Bible stories all by themselves.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker
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