According to a semi-annual 2012 Mobile Marketing Analytics Report released by multimedia-based mobile marketing provider, Mogreet, the Apple (News - Alert) iPhone continues to lead the market in mobile video messaging use, increasing from 7.4 percent to 23.6 percent since August of 2011. However, the report also found that Samsung (News - Alert) devices are gaining ground in this area, increasing from 2.9 percent to 21.9 percent over the same time period.
This is hardly a surprise given that Samsung's phones in general make up a massive portion of the mobile market, while the iPhone (News - Alert) also continues to do well, selling by the millions worldwide.
The report also found that over two-thirds of all multimedia messages, delivered by businesses to consumers in the United States, are sent via the Mogreet platform. Mogreet believes that this saturation in the mobile market provides it with deeper insights into what messaging consumers view on their phones.
Additional statistics found in the report include the percentage of mobile multimedia messaging (MMS) delivered by U.S. mobile carrier with Verizon Wireless (News - Alert) at 45.4 percent, AT&T at 42.9 percent, Sprint at 8.2 percent, Cricket (Leap Wireless) at 2.4 percent and T-Mobile at 0.7 percent.
Broken up by handset manufacturer, the percentages of MMS delivered features the iPhone in the top spot at 23.6 percent, Samsung in second at 21.9 percent, LG at 17.8 percent, RIM Blackberry devices at 5.2 percent and Motorola (News - Alert) at five percent.
Lastly, the top five U.S. regions using MMS are Atlanta, South Carolina, Phoenix, Houston and the Las Vegas area.
“As the installed base of smartphones surpasses 50 percent in the United States, MMS provides a unique opportunity for marketers to reach all of their consumers with high-quality, engaging mobile video," said James Citron, CEO of Mogreet, in a press release. “With the continuing increase in the quality of cameras, video cameras and photography apps on mobile devices, consumers are naturally taking and sharing more pictures and videos than ever before from their mobile device. Mogreet’s MMS platform allows digital marketers to reach the mobile consumer looking to consume video, pictures and audio on their devices to increase consumer loyalty, engagement and responsiveness."
Edited by Brooke Neuman