Apple (News - Alert) has a habit of releasing minor changes to its products at the same time that it releases major changes to some of its biggest products. When the company announced the iPhone 4S they also announced that iOS 5 was indeed on the way. Apple has also had a long history of making their fans wait for even the less important updates. At times it almost seems as though they are actively teasing their fans by giving a little hint of something that is coming without showing their whole hand.
Of course, the newest hint is not going to get everyone all that excited, but the change to the Apple app store could have some interesting repercussions for how people use their iPads and iPhones. While the last update to the Apple App store actually upset quite a few people, the newest update will only make people happy, especially those who enjoy browsing through catalogs using their digital devices.
The newest change is that there now appears to be a new category in the app store. The catalog category appears to be a sort of iBooks for shopping catalogs nestled right into the App store itself. The category sat empty yesterday when it was first released but tapping on the link today will give you more than 180 different catalogs to peruse. This is a change in the way that iPad and iPhone (News - Alert) catalogs were previously filed as they were in the lifestyle section of the App store. It appears that this change will of course make it easier to find a particular catalog you may not even know you were seeking.
The change also seems to signify that Apple understands that online shopping is a growing business and they want to be able to offer the latest in this particular trend. Catalogs already offered up in the app store include some high end catalogs such as Saks Fifth Avenue and Brooks Brothers as well as well known stores such as Anthropologie and Land's End. Lesser known and more specialized catalogs such as Sporty's Pilot Shop and Snap-on Tools are also readily available.
Edited by Rich Steeves