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March 10, 2011

IPhone -Celebrity Mobile Phone App Featuring Michaele Salahi Launched


After socialite Paris Hilton, it's now the turn of Michaele Salahi to star in a mobile phone app. Reach Messaging, a developer of industry specific mobile phone application and platform technology, announced that it has launched a mobile phone application featuring actress and socialite Salahi, who stars in the TV show, "The Real Housewives of DC."

The application, called "MS I Love You," is available from the Apple iPhone (News - Alert) through its App store while the Droid version will release in April.

Owners of the “MS I Love You” app will get Michaele Salahi's official news, and first view of her Twitter and Facebook (News - Alert) posts. There are contests, photo galleries, videos, quotes, tips, facts and quizzes in store for those who download the app. These will be freshly updated and will remain exclusive to ensure people coming back for more.

Shane Gau, CEO of Reach Messaging says the company is happy to continue rolling out celebrity apps following the debut of the Paris Hilton app. In an official release, he comments, "Michaele received worldwide notoriety when she hit the scene in 2009 by 'crashing' the White House's State Dinner. In addition, stars of Reality TV are just as, if not more recognized than famous actors today and we expect that Michaele Salahi's app will reflect this and become very popular."

In mid-February, Reach Messaging, in partnership with Velti (News - Alert), a provider of mobile marketing and advertising solutions released the “Paris Hilton” app, which also debuted on “Late Night with David Letterman”, was demonstrated and featured on “On Air with Ryan Seacrest,” “The Wendy Williams Show,” ”Splash News” and “Macgasm,” among other media outlets covering the app's launch.

Michaele Salahi and her husband Tareq first jumped to fame by crashing President Obama's first state dinner in November of 2009. The couple bypassed security and got into the state dinner without an invitation, mingling with Washington's elite and even meeting President Obama. Since then, Michaele has become a Reality TV sensation, having been regularly featured in national and international publications.

In recent news, Reach Messaging entered into an agreement with Wizzard Media whereby Wizzard Media will use its interactive ad solution to advertise on its mobile phone applications.

Reach Messaging also helps companies extend their brands through customized mobile applications and Bots used on instant messaging platforms. It has earlier developed and distributed its first premium mobile application called Reston Town Center, featuring all of the tools that are needed to make a visit to this popular Virginia lifestyle center outside Washington, D.C. a success.
Anita Bora is a contributing editor for TMCnet. To read more of Anita's articles, please visit her columnist page.

Edited by Janice McDuffee
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