SourceKnowledge video ad network debuts on comScore reaching 5.3 million unique visitors* in Canada
MONTREAL, Jan. 28, 2013, 2013 (Canada NewsWire via COMTEX) --
Reaches 1 in 5 Canadians online and skews towards affluent women
SourceKnowledge, (www.sourceknowledge.com), a Canadian private video network, as measured by comScore for the
first time in December 2012, reports 5.3 million unique visitors in
Canada* and 20.9 million unique visitors in the United States**.
SourceKnowledge reaches 19 % of Canadian internet users. comScore
further provides key demographic data reporting SourceKnowledge
over-indexes towards a female audience, between the ages of 25-34 with
household income over $75,000***.
"We offer advertisers the opportunity to reach a premium Canadian
audience on a quality network of professionally produced video content
sites. We are thrilled with the results of comScore's independent
measurement for December 2012, confirming the quality and scale of our
network", says Patrick Hopf, President of SourceKnowledge.
Bryan Segal, Vice President of comScore adds, "Video in Canada continues
to flourish. Canadian consumers increasingly flock to the web to view
videos at record rates, increasing time and engagement with the digital
platform. This allows for tremendous opportunity for brands to interact
with viewers of key parts of the population, and hard to reach
SourceKnowledge serves video, rich media and standard display ad units
on a network of high quality U.S. and Canadian sites as well as mobile
and tablet devices. The private video network maintains direct
relationships with publishers providing advertisers with quality and
scale in a brand-safe environment. SourceKnowledge is a member of IAB
Canada and is located in Montreal.
*SOURCE: COMSCORE INC, DECEMBER 2012, AD SERVER REPORTING, PERSONS AGED
**SOURCE: COMSCORE INC, DECEMBER 2012, CUSTOM ENTITIY, PERSONS AGED 2+
***To view the comScore reports, please click here
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