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| [January 22, 2013] |
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'Enjoy Better' Just Got Better at Time Warner Cable - or Your Money Back
NEW YORK --(Business Wire)--
Time Warner (News - Alert) Cable today announced it got better with the launch of a
national campaign declaring the company's points of difference by
promoting the benefits of switching to Time Warner Cable, further
demonstrating its confidence in its improvements with a guarantee
promise. Time Warner Cable is delivering on that promise by offering a
30-day money back guarantee, which includes a refund on standard
installation and monthly service charges. In addition to its customer
service, Time Warner Cable's performance has improved overall with
better Internet capacity and better video and entertainment products.
The campaign promotes its new innovations features and exclusive offers
to better fit the needs of every home. The campaign is an extension of
the company's Enjoy Better brand campaign launched almost a year
ago to promote how Time Warner Cable's products and services can make
whatever you love, even better.
Customers who sign up for recurring bill pay can
now subscribe to a two-year Triple Play (News - Alert) offer starting at $89.99, which
includes Standard TV, Basic Internet and Unlimited Nationwide Phone with
no long term contract required. Eligible customers can also get a $200
Visa Reward card on all Triple Play packages.
"We are not just a cable company. We are also innovators and providers
of a better entertainment experience," said Jeffrey A. Hirsch, EVP,
Chief Marketing Officer, Residential Services of Time Warner Cable.
"Every day, more people are choosing Time Warner Cable for better
Internet, better TV and better phone. I'm proud to be able to back up
our commitment to improving our products and services with our 30-day
money back guarantee promise so our customers can enjoy the best in home
and on the go entertainment."
Customers switching to Time Warner Cable can enjoy Internet that's
reliable, faster and can choose from a range of options such as Standard
service that delivers speeds up to 5x faster than DSL. Other benefits
include: Speed burst technology that can make websites download up to 50
percent faster; More On Demand choices with a selection of over 15,000
movies and shows ready to be watched instantly; Access to Live TV on a
computer, tablet or phone in any room in your home; and up to 250
channels at no extra charge. Customers can also watch over 4,000 On
Demand choices including primetime shows on their tblet and smartphone
in their home, and much more.
The campaign incorporates testimonial TV spots from real customers that
chose to come back to Time Warner Cable. To view the TV spots, click on
the links below or go to Time Warner Cable's YouTube (News - Alert) channel at www.youtube.com/twc.
The campaign also targets the multi-cultural audience with three
different TV spots featuring actress, Kate del Castillo. It highlights
the truly unique experience of enjoying your favorite entertainment and
communications technology even better than before. To view this spot,
click here:
All TV spots for The Better Guarantee campaign can be viewed
across Time Warner Cable's footprint.
To switch to Time Warner Cable, customers can call 1-800-123-4567.
*Thirty-day money-back guarantee requires return of all leased
equipment required before refund can be issued. Speed claim based on
Standard Internet up to 15 Mbps vs. DLS up to 3 Mbps maximum download
speeds. Actual speeds may vary. Some restrictions apply.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of
video, high-speed data and voice services in the United States,
connecting more than 15 million customers to entertainment, information
and each other. Time Warner Cable Business Class offers data, video and
voice services to businesses of all sizes, cell tower backhaul services
to wireless carriers and, through its NaviSite (News - Alert) subsidiary, managed and
outsourced information technology solutions and cloud services. Time
Warner Cable Media, the advertising arm of Time Warner Cable, offers
national, regional and local companies innovative advertising solutions.
More information about the services of Time Warner Cable is available at www.timewarnercable.com,
www.twcbc.com,
www.navisite.com,
and www.twcmedia.com.
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