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| [December 13, 2012] |
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PEOPLE Announces "CelebWatch," a New Mobile App Blending Unrivaled Entertainment News with Unique Personalization and Sharing Tools
NEW YORK --(Business Wire)--
PEOPLE.com, the No.1 celebrity magazine website, announces "PEOPLE
CelebWatch," a new mobile app available now for the iPhone (News - Alert). PEOPLE
CelebWatch blends PEOPLE's unmatched entertainment coverage with the
latest news and tweets from the celebrities that matter most to users.
Through a new, customizable newsfeed, users receive instant alerts when
their favorite stars are in the spotlight along with breaking news from
PEOPLE.
"CelebWatch gives users the access and breaking news that they love from
PEOPLE with the opportunity to personalize the experience to receive
exactly the kind of entertainment news and updates they want in real
time," said Janice Morris, Managing Editor, PEOPLE Digital. "We've
integrated social and sharing elements into the app, making it as easy
as possible for users to react and share the PEOPLE experience with
friends and other celeb news junkies!"
CelebWatch Features
The PEOPLE News You Want Now
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News: Get up-to-the minute celebrity news straight from PEOPLE
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Photos: Swipe through hundreds of photos of your favorite stars from
the most buzzed about entertainment events
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Profiles: Browse through more than 200 profiles in PEOPLE's exclusive,
celebrity database of news, photos, and tweets
Customize and Get Social!
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Display: Personalize your feed to display news and Tweets from your
favorite celebrities
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Push notifications: Be the first to know when your favorite celebs are
in the news
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React: Share your thoughts and reactions with other celeb news junkies
directly in the app
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Share: Keep your friends up to date with PEOPLE news on Facebook,
Twitter (News - Alert), Email and SMS
Cotton-PEOPLE CelebWatch's launch partner-use PEOPLE mobile's exclusive
Snap Banner ad units in the app along with unique sponsor integration
into the app's Tweet Ticker. PEOPLE
CelebWatch is available now ($.99 per month/$9.99 full year) and
free for PEOPLE subscribers as part of the All Access subscription.
PEOPLE CelebWatch is available now for iPhone and will be available for
Android (News - Alert) users this month.
About PEOPLE Digital
PEOPLE.com is the No. 1 celebrity magazine website, with more than 13
million unique users a month and more than 1 billion pageviews. Powered
by an extensive team of web-dedicated editors and writers, PEOPLE.com
provides an unrivaled 360-degree look at star lives via several
channels-the A-Z celebrity bio database, News, Photos, Moms & Babies,
Pets, TV Watch, Video and StyleWatch. The site's mobile editions are
read by more than 5 million users each month, while the site's social
media extensions reach nearly 10 million fans every day.
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