|[November 13, 2012]
MapQuest Launches "Discover" to Bring Travel from Inspiration to Destination
DENVER --(Business Wire)--
Today, MapQuest, a wholly owned subsidiary of AOL (News - Alert) Inc. (NYSE:
AOL), announces MapQuest
Discover, one of several upcoming tools focused on the complete
travel experience: discovering, planning, exploring and documenting the
places where the map meets life. MapQuest Discover is part of the
ongoing evolution of MapQuest's products and services designed to help
enhance a traveler's journey.
At launch, MapQuest Discover features a social platform that encourages
destination discovery through photos, allowing users to create and share
collections and photos from trips they've taken or are currently
"MapQuest Discover captures how a traveler gets inspired," said Francis
Lobo, senior vice president of AOL Services. "As one user's collections
pique another's interest, the MapQuest Discover platform spurs continued
travel and shared experiences."
This beta release of MapQuest Discover focuses on places, inspiring you
to explore and share with customized collections of destinations in a
photo or map format.
Components of MapQuest Discover include:
Collections: a feature that allows users to create and share
collections of their favorite places ("My favorite pubs" or "The Best
Golf Courses in Noth America"), the trips they've been on or their
bucket lists filled with places they want to go. Collections have a
leaderboard which shows who's been to the most places in that
collection, encouraging good natured bragging rights ("I've been to 49
of the 50 states!").
Newsfeed: an infinite scroll of interesting places, popular
collections and guides by professional travel writers to inspire you.
Users can quickly Like a place, mark that they have Been to a place,
or add a place to one of their own Collections. Popular collections
are influenced by user's favorites and featured higher in the news
Passport: a user's "Passport" serves as their profile page and
shows all the places a user has been, collections created, and more.
Travel Content: access to hundreds of travel guides written by
travel experts, inspiring articles about top travel destinations to
help make travel planning even easier.
In addition to launching MapQuest Discover, the team is revamping
MapQuest Local pages about states, cities, places, and neighborhoods to
now include reviews, deals, travel guides and related collections from
MapQuest Discover for more convenient trip planning.
"Since more than 84 percent of all domestic trips in the United States
are taken in a car*, we believe MapQuest is perfectly suited to act as a
true virtual concierge," said Brian McMahon, General Manager of
MapQuest. "This is just the beginning of a complete suite of helpful
products and tools you'll be seeing from MapQuest over the next several
months to help travelers discover, plan, experience and share their
For 16 years, MapQuest has played an instrumental role in helping people
navigate the world. Today, MapQuest is the 17th most popular
mobile brand** and a top 35 website.*** With the launch of MapQuest
Discover, MapQuest is extending its capabilities to not only get users
where they want to go with direction and planning - but to inspire them
to go there.
*AAA Travel Study 2012 http://newsroom.aaa.com/category/travel
**comScore (News - Alert)
MobiLens, September 2012
***comScore Media Metrix,
MapQuest provides Internet, mobile and business solutions delivering on
the promise of helping people dream, plan, share and go wherever the map
meets their life. MapQuest is one of the leading mapping brands online,
offering maps and directions, and reaching 37 million users in October
2012, according to comScore Media Metrix. MapQuest's mobile solutions
are compatible with a variety of mobile devices, including iPhone and
Android (News - Alert) devices. MapQuest, Inc., a wholly owned subsidiary of AOL Inc,
is based in Denver, Colo.
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