[October 18, 2012]

Introducing the New Samsung Chromebook

Samsung Electronics America, Inc. today announced the new Samsung Chromebook, its latest lightweight, portable and easy-to-use laptop built on Google (News - Alert) Chrome OS™. The new Samsung Chromebook is fast - it boots up in less than 10 seconds, resumes near instantly and has a long battery life. The form factor makes it one of the lightest laptops on the market, making it an ideal choice for people on the go, families using it around the house and students at school.

"With our commitment to evolving the Chromebook, we will continue our leadership in this exciting category. We've closely collaborated with Google to further enhance the experience by adding Samsung's powerful computing components, thinner design and a beautiful HD screen," said Todd Bouman, vice president of product marketing at Samsung's Enterprise Business Division. "There is a lot of opportunity for the Chromebook in areas like education, where customers require solutions that are reliable, easy to manage, and offer a better total cost of ownership than traditional notebook PCs. Our new Chromebook will also resonate with consumers with similar needs - giving them everything they need to stay connected with no-nonsense usability, affordability and unrivaled quality."

"It's been exciting to see many people using Chromebooks as the perfect additional computer for their home," said Caesar Sengupta, Director of Product Management, Chrome OS. "We believe computers need to be easy to use and more affordable so everyone can have access to them. So together with Samsung, we're excited to introduce the new Chromebook for $249, the computer for everyone."

Compact, Sleek Design

The new Samsung Chromebook features Samsung's renowned, sleek design identity. It weighs less than 2.5 pounds and measures less than an inch thick, making it effortless to carry anywhere. The full-sized keyboard results in maximum convenience and productivity, and the 11.6-inch screen is ideal for all needs, from viewing photos and work documents to chatting face-to-face using the built-in webcam.

Performance without Compromises

The Samsung Chromebook resumes from sleep mode in just one second and boots up in under 10 seconds, enabling users to jump into work or play nearly instantly and, unlike traditional computers, doesn't slow down over time. With a 16 GB*** SSD and 2GB of RAM, users have all the power they need for social networking, homework, watching videos, looking at photos and more. A hardware-accelerated user interface results in smoother scrolling on the trackpad, making activities like browsing the web or playing games even more enjoyable. Battery life of more than six hours** allows for extended computing without needing to find a power source.

Simple, Secure and Ever-Improving User Experience

Google developed Chrome OS with three key factors in mind: speed, simplicity and security, and has improved on these factors since the launch of the first Chromebook in 2011. With Chromebooks, you can get online in seconds, load web pages with incredble speed and access all of your favorite apps in one click through the app launcher.

Automatic updates mean that Samsung Chromebook users always receive the latest functionality, without any hassle. Security features are also built-in and updated to defend against the ongoing threat of malware and viruses, reducing the need for users to install anti-virus software.

Built-in cloud storage with Google Drive enables Chromebook users to access their files securely from anywhere, and sync technology backs up all of your preferences, bookmarks and apps, so you can easily access them from a Chrome browser on another device.

The Samsung Chromebook is now available for pre-order. It will be available at Best Buy (News - Alert), Amazon, Staples, Tiger.com and Newegg.com beginning October 22 for an MSRP of $249.99.

Key Specs:

* All functionality, features, specifications and other product information provided in this document including, but not limited to, to benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.

• Model Number: XE303C12
• Display Size: 11.6-inches
• Display: 1366x768 resolution; 200nit brightness
• Weight: 2.43 lbs.
• Battery Life: Up to 6.3 hours**
• Processor (News - Alert): Samsung Exynos 5250
• Memory: 2GB
• Storage: 16GB SSD***
• Ports: 1 USB 3.0, 1 USB 2.0, combo headphone/mic jack, secure digital memory slot
• Speaker: 1.5W speaker X 2
• Keyboard: Full-size Chrome keyboard
• Wireless: 802.11 abg/n 2x2
• Security: TPM
• MSRP: $249.99

** Battery life will vary depending on the product model, configuration, power management settings, applications used, and wireless settings. The maximum capacity of the battery will decrease with time and use. Test results based on independent third party Battery Mark tests. Total amount of available memory may be less based on configuration.

***Accessible capacity varies; MB = 1 million bytes, GB = 1 billion bytes, TB = 1 trillion bytes. Please note that a portion of the hard drive is reserved for system recovery, operating system and preloaded content software

About Samsung Electronics America Enterprise Business Division

As a global leader in Information Technology, Samsung's Enterprise Business Division (EBD) is committed to its business customers and loyal partners with world-class solutions. Samsung EBD offers a complete portfolio of technology solutions to support business growth aspirations including virtualization, printing, displays, notebook and tablet PCs, digital signage, medical equipment, set-top-box and hospitality TVs. With a market-oriented approach to innovation, Samsung EBD solutions move businesses forward while helping reduce operating cost. Samsung EBD is a division of Samsung Electronics America (SEA), Inc., a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC (News - Alert)) and is among the world's largest technology companies. For more information, please visit www.samsung.com/business, call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter @SamsungBizUSA.

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LLC, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter (News - Alert) @SamsungTweets.

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

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