|[July 20, 2012]
Strategy Analytics: Nokia Lumia Smartphone Outships Apple iPhone and Samsung Android in First Three Quarters after Launch
BOSTON --(Business Wire)--
According to the latest research from Strategy Analytics, the Nokia (News - Alert)
Lumia smartphone family with Microsoft operating system has outshipped
Apple's iPhone and Samsung's Android family in the first three quarters
after their respective commercial launches. It is an encouraging start
for Nokia and Microsoft.
Neil Shah, Senior Analyst at Strategy Analytics (News - Alert), said, "We estimate
Nokia shipped 6.9 million Lumia smartphones with the Microsoft Windows
Phone operating system cumulatively worldwide during the first three
quarters after commercial launch, from Q4 2011 to Q2 2012. This compares
with 3.7 million units of the rival Apple iPhone family in its first
three quarters during 2007, and 1.3 million units for the Samsung (News - Alert)
Android family in its first three quarters during 2009. It is an
encouraging start for Nokia and Microsoft."
Neil Mawston, Executive Director at Strategy Analytics, added, "Based on
historical shipment benchmarks, Nokia's new Lumia portfolio is
performing reasonablywell. Some of the pessimism surrounding Nokia and
Microsoft's emerging partnership so far may be misplaced. However, Nokia
and Microsoft are clearly not out of the woods yet. With a new Apple (News - Alert)
iPhone 5 expected on the horizon, and Samsung's Galaxy S3 selling in
huge quantities, Nokia will need to pull something impressive out of the
bag for the next-generation Windows Phone 8 launch later this year to
sustain its tentative early momentum."
The full report, Nokia Lumia Outships Apple iPhone (News - Alert) & Samsung Android
in First Three Quarters after Launch, is published by the Strategy
Analytics Wireless Smartphone Strategies (WSS) service, details of which
can be found here: http://tinyurl.com/bs36h8o.
About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting
firm. The company is headquartered in Boston, USA, with offices in the
UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com
for more information.
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