Option brings simple & affordable in-car connectivity to market
(Marketwire Via Acquire Media NewsEdge) LEUVEN, BELGIUM -- (Marketwire) -- 05/08/12 --
Option (EURONEXT: OPTI; OTC: OPNVY), a global
leader in wireless connectivity, security and experience, confirms its
to supply more than mobile network operators and focus on vertical markets. As
first deliverable, Option extends its wireless expertise into the burgeoning
Connected Car market. Bringing together connectivity experience, UX expertise
and automotive sector understanding, the company is designing, developing and
delivering in-car connectivity solutions.
According to the GSMA, the market for connected car applications will be worth
$600 billion by 2020, representing 13% of the $4.5 trillion global connected
devices business. Option's entry in the in-car connectivity market follows the
company's investment in Autonet in 2011, supporting the delivery of the 1(st)
Based Telematics Control Unit for the Auto Industry.
In-car connectivity has previously been limited to voice activated hands-free
calling, satnav and minor diagnostics - all targeted at the driver. Embedded
car entertainment systems have been and will remain a high-end consideration
many more years to come. However, a significant market exists right now for
after-sales in-car connectivity devices. Option is targeting this after-market
opportunity with a Plug and Play solution tailored towards the passengers and
based on Option's groundbreaking personal hotspot, XYFI. XYFI allows up to
people to connect simultaneously and serves as a true multimedia hub enabling
easily sharing and content streaming.
The Option in-car connectivity solution combines the XYFI personal hotspot
a tailor-made car adapter and a HTML5 web-based connection portal that makes
possible to aggregate different types of content, ranging from infotainment to
professional apps for operators, car manufacturers, rental agencies and even
taxis. This enables vertical partners to provide a branded experience and open
new revenue streams including rental of the device and purchase of the service
and digital content.
"This move into the automotive sector allows us to realize our goal of
mobile broadband with a purpose into dynamic new environments," said Jerome
Nadel, Chief Experience Officer, Option. "The new solution comes with a rich
media connection portal providing access to social media, geolocalized news,
streaming audio and video content and services. All this can easily be
from a smartphone, tablet, gaming device or laptop. This is the first solution
that brings a simple, fun and affordable social mobile infotainment experience
to the passengers."
Option will showcase its solutions for the connected car at CTIA in New
Option is a global leader in wireless connectivity, security and experience.
Option enhances the performance, functionality and usability of wireless
communications through a portfolio of 3G, 4G HSPA/LTE and WLAN connectivity
solutions. The company works with mobile operators, OEMs, retailers and
enterprise customers to create compelling products that enable new connected
secure services. Option is headquartered in Belgium, with further R&D
in Germany and an ISO 9001 production engineering and logistics facility in
Ireland. Option maintains offices in Europe, the US, Greater China, Japan and
Australia. More at www.option.com
Copyright ©2012 OPTION. All rights reserved. All product and
herein may be (registered) trademarks or trade names.
Option brings simple & affordable in-car connectivity to market:
Option brengt eenvoudige en betaalbare connectiviteit voor in de wagen:
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Source: Option via Thomson Reuters ONE
Option Team - AxiCom PR
Tel +44 20 8392 4050
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