[May 04, 2012]

Merchant Warehouse and LevelUp Partner to Increase Mobile Payment Options for Merchants and Consumers

Merchant Warehouse®, the industry's leading innovator in payment solutions and merchant services, and LevelUp, the pay phone app, today announced that they have entered into a partnership to expand and strengthen both organizations' mobile payment and mCommerce capabilities.

Merchant Warehouse is a recognized leader in payment solutions and merchant services. The Company enables merchants and POS developers to achieve business advantages through superior understanding of how payment solutions and merchant services dramatically enhance the merchant consumer experience. LevelUp is taking the payments industry by storm with its easy-to-use, time and money saving mobile solution allowing consumers to buy what they want with the scan of a smart phone. The expanded relationship of these two payment experts will unlock new gifting and loyalty options for both mobile shoppers and merchants.

The initial integration of LevelUp will be across the MerchantWare® Transport™ Platform automatically providing a new 'value add' for both existing and new customers. The LevelUp solution will provide merchants with point of sale loyaltythrough LevelUp and also enable mobile gifting, which is a new feature released in concert with this partnership announcement.

"The mobile payment landscape continues to evolve and in order to meet demands we need to evolve with it. This partnership will open doors for both consumers and merchants alike who have not been able to utilize mobile payment capabilities before," said Seth Priebatsch, Chief Ninja of LevelUp. "To work with a trusted partner like Merchant Warehouse ensures we are working with a veteran of the merchant industry that can help strengthen our loyalty and mobile gifting programs so consumers have the best shopping experience possible."

For merchants looking to expand services, this partnership offers an out of the box integrated solution for loyalty and mobile gifting without any additional add-ons or development costs. The key benefits for mobile shoppers will include:

• A seamless mobile payment experience;
• Mobile gifting, with all the benefits of purchasing and redeeming a gift card but without the plastic; and,
• A customer rewards program requiring no extra sign-up or physical rewards card.

"Payments transactions should be simple, flexible, integrated and secure so merchants and developers can focus on the customer experience," said Henry Helgeson, Co-CEO, Merchant Warehouse. "Partnerships with great companies like LevelUp will help us elevate the industry to ensure that merchants and consumers alike can transact with ease and confidence."

Both organizations will be in attendance at the NRA Show 2012 in Chicago, IL. NRA Show 2012 will bring together 58,000 industry pros May 5-8, 2012 from more than 100 countries to connect with 1,800 exhibitors. Attendees looking for more information on Merchant Warehouse or the integration with LevelUp, please visit Merchant Warehouse at booth #6466 or LevelUp at booth #5566. Attendees also have the opportunity to see Merchant Warehouse solutions in concert with POSLavu at booth #6267.

About Merchant Warehouse

Merchant Warehouse is a recognized leader in payment solutions and merchant services. The company enables merchants and POS developers to achieve business advantage through superior understanding of how payment solutions and merchant services dramatically enhance the merchant consumer experience. Merchant Warehouse uniquely delivers a high degree of transparency and customer service, which enables merchants and POS developers to more fully focus on optimizing their business. These factors contribute to Merchant Warehouse being one of the fastest growing payment solutions companies in North America. For more information on Merchant Warehouse and partnership opportunities please visit merchantwarehouse.com.

About LevelUp:

LevelUp is the pay phone app. It lets you pay with your phone to save time and money at your favorite local businesses. To get started, visit http://www.TheLevelUp.com or grab the free app for iPhone & Android. Based in Boston, MA, SCVNGR + LevelUp is funded by Google Ventures, Highland Capital Partners (News - Alert) and Balderton Capital.

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