Around the world, mobile and fixed-mobile operators are evolving their approach to mobile and broadband tariffs. These service providers want to shift their focus towards offers that can capitalize on the growing demand for mobile data and stabilize declining voice and SMS revenues. To make this shift, they need flexible solutions that help them build compelling offers and business models around mobile data. The Alcatel-Lucent Smart Plan solution addresses this need by enabling service providers to create offers that simplify, personalize and extend the data-centric service experience.