Smartphones and tablets have transformed the business landscape at breakneck speed. Consumers are constantly searching for the newest and greatest mobile technology as sales outpace traditional PC's. But while organizations of all stripes have been quick to recognize the impact of the mobile channel, they haven't acted strategically when it comes to putting mobility's greatest strength to work. Download Taking Aim at a Moving Target: Creating Better Customer Relationships with an Integrated Mobile Strategy. This white paper is designed to expose a more relevant and personalized customer experience with mobile as the base platform.• Discover the customer expectation for mobile and why it isn't being met• Learn how to create a uniquely mobile dialogue for engaging your customers• Gain insight into how to provide a constantly compelling cross-channel experienceDon't miss Taking Aim at a Moving Target: Creating Better Customer Relationships with an Integrated Mobile Strategy. There is opportunity to turn simple transactional usage into dynamic and personalized interactions across devices, channels and geographies. The only question that remains is whether you are ready to implement it.