Listen, learn, connect, influence? Check. So what's the final step in ACCENT Marketing Services’ Continuous Engagement Improvement Process? Optimize. Now that you have already completed the first four steps of ACCENT's customer engagement process, it's time for the fifth step of optimizing, or uncovering hidden insights about your customer, brand and products to ensure that the next interaction is personal and more intelligent than the last. Recently, Tim Searcy, chief executive officer of ACCENT, sat down with TMCnet to discuss what it means to optimize and why this step is critical for successful customer engagement strategies.