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Podcast Title:

Just How Influential Are You?


Company Name: ACCENT Marketing


Abstract:

When it comes to your brand, you might feel fully confident that you listen to your customers well and can adequately meet their needs. But just how influential are you? According to ACCENT Marketing Services, the fourth step of the company's Continuous Engagement Improvement Process is to influence - a step that is oftentimes overlooked. Recently, Tim Searcy, chief executive officer of ACCENT, sat down with TMCnet to discuss what it means to influence and why brands oftentimes fail when it comes to this step.

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