If you've already taken the time to listen to your customers pain points and learn about their wishes, you are already two steps ahead of the game. But now, according to ACCENT Marketing Services, is the time to connect, the third step of ACCENT Marketing Services' Continuous Engagement Improvement Process. Recently, Tim Searcy, chief executive officer of ACCENT, sat down with TMCnet to discuss what it means to connect and what brands can immediately do to improve how they connect with their customers.