Joe McGarvey, who serves as GENBAND’s Director of Strategic Marketing, has been in the telecommunications industry for the past 20 years. McGarvey spent 10 years as a technology journalist, where he wrote for several influential trade publications, including Inter@ctive Week and The Net Economy. He joined market research firm Current Analysis in 2002, where he was responsible for launching that company’s coverage of VoIP, IMS, policy management and customer experience management. He joined GENBAND in 2012. McGarvey’s responsibilities as Director of Strategic Marketing include working with industry analysts and media to communicate GENBAND’s corporate strategy and vision. McGarvey earned a bachelor’s degree in journalism from San Diego State University.